Lupercalia Records, black 140g / incl. printed innersleeve, RUMOURS deliver the soundtrack to all of your apocalypse & funeral parties. Their debut `The Lower We Sink, The Less We Care´ delivers a fierce attack of electrifying Rock that makes the end of the world danceable. What you get is simply the best of that certain Danzig melancholy, the later In Solitude madness, the Beastmilk rage and a cocktail of the Devil's Blood laced with classic solo-sounds alá Dire Straits and consorts, fused and refined into a very unique RUMOURS – alloy. On `The Lower We Sink...´ the lyrical world focuses on all that is lost, a nihilistic cynicism, or better, a cynical nihilism. Recorded with authentic, bloody old equipment, mixed by Martin (Konie) Ehrenkrona at Studio Cobra / Stockholm and mastered by Pieter Kloos at The Void Studio / Eindhoven, the album convinces with a sound that is in no way inferior to any old classic in terms of naturalness and differentiation. However euphoric, or sad, or dismal RUMOURS music may be.